Currently, TikTok has become one of the rapidly growing social media channels. Now many brands considering the TikTok platform for advertising and marketing for their business. But, some brands are not aware of the platform’s advantage and are missing out on the chance to promote their business among the Gen Z audience. 

To endorse your brand on the TikTok platform, you need to run a campaign to spread your business awareness among the target audience. In the campaign, you can target a specific audience for your brand. Many businesses can leverage the TikTok platform to promote your brand, gaining, and increasing high-quality leads. In the TikTok platform, you can gain engagement with your audience using buy TikTok likes services.

If you are not aware of how to set up the TikTok advertising campaign, you are in the right place. In this article, let’s check out the steps to create an advertising campaign on TikTok.

1. Set Up An Ads Account

Firstly, it is essential to create an ads account on the TikTok platform to run an advertising campaign. In case, if you already have an existing account, then you will need to generate a new ad on the homepage of TikTok ads.

2. Analyze The Structure Of Campaign

The next step is to figure out the structure of the advertising campaign. It involves three layers, such as:

  • Campaigns
  • Ad groups
  • Ads

Campaigns: Campaign is similar to the ad campaigns on the other social media platforms. In the campaign, you can create a series of ads and share them on the platform to promote your business. It plays a vital role in boosting your business sales.

Ad Groups: In ad groups, you will be able to define where and when you want to display your ads. It provides various features such as audiences, date schedule, target audience, campaign budgets, and much more.

Ads: Ads are the content that you are creating for a specific audience on the TikTok platform. You can show up your ad even on their mobile apps. Your ad can be in the form of images, videos, and also GIF.

3. Generate An Ad Campaign

After you create your ad account, you will need to follow a few steps to create a TikTok Ad campaign:

  • Firstly, you will need to click on the “Campaign” tab.
  • Then, click onto the “Create” button.
  • Select your campaign goal.
  • Finally, you will need to create a name and fix the budget for your ad campaign.

4. Select The Campaign Goal

For creating the campaign, you will need to fix your campaign goal. Without figuring out the campaign aim and objective, it is impossible to achieve the target. There are three specific campaign goals, such as:

  • App Installs
  • Traffic
  • Conversions

5. Fix Your Campaign Budget

In the TikTok ad campaign, you can fix the budget either in the form of a daily basis or the entire budget of your campaign. In the TikTok platform, you can also adjust your ad budget bids so that your daily or total budget doesn’t exceed.

6. Determine Your Target Audience

Fixing a specific target audience is an excellent feature in the TikTok advertising campaign. Utilizing this feature, you can target a particular audience and advance your business to those interested in your niche. In doing so, you can boost your business to another level. It also helps you in increasing your brand’s visibility in a short period. On running an ad campaign on the TikTok platform, you can avail of various benefits as it is targeting a specific audience who can get connected to your business.

7. Optimize, Schedule And Bid

In the TikTok ad campaign, you can set the timing when you need to run the ad. You can also schedule the time for your ads in advance. After selecting the starting date, you can fix the budget so that the campaign runs until your budget gets completed. Optimization is of three categories, such as cost per click, conversion, and impression. Optimization and bidding is the technique where your campaign goal is advanced and reflected. 

Bottom Line

We hope you got an idea on how to initiate an advertising campaign on the TikTok campaign. On performing the above steps, you can uplift your business on the TikTok platform. So, utilize all the features on the platform to skyrocket your brand on the social media platform.